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Advancements In Sustainable Packaging Bode Well For The Environment

November 16, 2021: 12:00 AM EST
Consumers want sustainable packaging. In fact, 60 percent to 70 percent of consumers say they would pay more for it. There are challenges, however, particularly in material collection and curb side recycling, and in the use of multi-layers of materials such as films and foils. But the benefits outweigh the negatives. Many new alternative materials promote recycling and reusability that reduce landfill deposits. Successfully sourcing these alternative materials in a way that fits current recycling methods of collection requires care. With research and development of better materials, and industry revised standards for sorting and collecting, the flexible packaging market will continue to thrive and grow. End users will benefit from the advantages to such packaging. And society will benefit from a cleaner environment.
Paul Harencak , "Sustainability Packaging: How Committed is Your Brand?", Whole Foods Magazine, November 16, 2021, © WFC, Inc.
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