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Almond Board Of California Partners With Marvel Studios

July 8, 2022: 12:00 AM EST
Non-profit organization The Almond Board of California (ABC) has partnered with Marvel to broadcast ads featuring Thor: Love and Thunder. The advertisements emphasize the convenience and health benefits of almonds and is part of ABC’s wider efforts to popularize the nut amongst Millennials. The ads will appear on social media channels such as TikTok, Twitter, and Instagram and streaming platforms such as YouTube and Hulu. 
Julian Cannon, "‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios", Digiday, July 08, 2022, © Digiday Media
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