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Alpen Adds Oat-Based Variant to Snack Bar Line

October 19, 2021: 12:00 AM EST
The British muesli breakfast cereal brand has expanded its snack bar offering with the launch of an oat-based variant in three flavors: Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut.  Alpen Oat Blends mix fiber-rich oats, nuts, and fruits with a caramel center and topped with nuts or nibs. The new range will initially be available in Asda this month with an RRP of $4.14 per four-packs of 32 grams. The launch will be backed by in-store and digital promotions as part of the brand’s biggest promotional campaign in recent years: “Up & Alpen.”
"Alpen Launches Oat-Based Cereal Bars", Kam City, October 19, 2021, © EMR-NAMNEWS Ltd.
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