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Although Sagging Now, Sales Of Healthy Snacks In The U.K. Will Pick Up

December 17, 2020: 12:00 AM EST
Sales of premium, including healthy, snacks in the U.K. took a hit this year as “well-established brands with relatively low price points” flourished. Premium and better-for-you brands struggled in 2020 because of high price points and a distribution drop, according to industry observers. As an example of the former, Kettle Chips fell 1.5 percent in value as volumes plateaued. An example of the latter is Pom-Bear, down 10.5 percent in value. Pom-Bear not only falls into the better-for-you category, it also suffered from a decrease in promotions. But the experts are confident in the future of Pom-Bear, which will benefit from a “growth in healthier snacking and sharing” next year. Other BFY snack brands in the U.K. that stand to benefit from a shift in wind direction include Walkers Oven Baked, Snack a Jacks, Sunbites and Off The Eaten Path.
George Nott, "Bagged snacks: Top Products 2020", thegrocer.co.uk, December 17, 2020, © William Reed Business Media Ltd
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