Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Americans Are Turning From Candy Bars To Shots Of Healthful Drinks For A Quick Energy Boost

March 12, 2019: 12:00 AM EST
American consumers increasingly view bottled potable soups, bone broths, plant-based lattes, and cold-pressed juices as healthful between-meal snacks. The beverages are taking the place of crackers and candy bars at snack time because they can be rich in protein, carbs, and fat that provide a mid-morning energy boost. Examples of the trend include: Fairlife Smart Snack nutrition shakes (Coca-Cola distributor) featuring ultra-filtered milk blended with honey and oats; and Well Yes! Sipping Soups (Campbell) available in harvest carrot and ginger, tomato and sweet basil, and butternut squash and sweet potato. One industry observer says the difference between a beverage snack and a meal replacement drink “comes down to portion size.” In other words, a shot of healthful juice or soup versus a 20-oz shake. 
Monica Watrous, "Is it a beverage? Or is it a snack? The answer is yes", Food Business News, March 12, 2019, © SOSLAND PUBLISHING COMPANY
Market Segments
Functional Foods
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Other Companies
Products & Brands
Developed by Yuri Ingultsov Software Lab.