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Amplify Snack Brands Revives Super-Hot Paqui Tortilla Chip Challenge

September 15, 2020: 12:00 AM EST
The Hershey Company brand announced the return of its Paqui #OneChipChallenge, encouraging fans of spicy snack chips to try “the new, sweat-inducing recipe of the world's hottest chip,” an all-black, individually-packaged tortilla chip formulated with the Carolina Reaper Pepper, Scorpion Pepper, and Sichuan Peppercorn. Each chip comes with a warning that participants taking the challenge should either wear gloves or wash their hands with soap immediately after handling the chip and keep out of reach of children. The challenge, priced at $6.99, is available at participating retail stores nationwide and online at Paqui.com beginning Sept. 22. Fans are encouraged to share their challenge experience by tagging @paquichips on Instagram, Twitter and TikTok along with #OneChipChallenge. The Hershey Company acquired Amplify Snack Brands, Inc., in 2018. Brands include SkinnyPop, Paqui, Oatmega, and Pirate's Booty.[Image Credit: © Amplify Snack Brands, Inc.]
"The (In)Famous Paqui #OneChipChallenge Returns For 2020, Daring Only The Bravest To Go Head-To-Head With New Chip Featuring Carolina Reaper Pepper, Scorpion Pepper And Sichuan Peppercorn Heat", PR Newswire, September 15, 2020, © PR Newswire Association LLC
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