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Annies Reports Boost In Sales After Partnering With U.S. Subscription Food Firm

July 8, 2020: 12:00 AM EST
The New Zealand-based snack maker shifted its business model and marketing strategy in response to the COVID-19 crisis and is now enjoying a million-dollar revenue turnaround. Annies saw its retail fruit bar and snack sales sputter early in the pandemic as consumers stayed home. The company then struck a deal with California-based subscription food box company Imperfect Foods in February. Annies sends products to Imperfect Foods under a private label, and puts its own branding on products delivered in a weekly food box. The U.S. is Annies' fastest-growing market: the company, owned by Māori food and beverage producer Kono, expects a 420 percent growth rate in the current financial year. [Image Credit: © Annies]
Aimee Shaw, "Snack company raises bar amid worsening pandemic", The New Zealand Herald, July 08, 2020, © NZME. Publishing Limited
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