Arizona Bakery Chain Celebrates French Bread Day With Discounted Loaves

March 31, 2019: 12:00 AM EST

To celebrate “National French Bread Day,” family-owned, Arizona-based Bashas' supermarkets offered customers special discounts on its fresh-baked crusty bread from March 21 through March 26. The price of loaves of crusty bread varieties such as Multi-grain, Poppy Seed, Sesame and Original was reduced to $1.50. The price was reduced to $0.99 a loaf on March 21, the actual day of the French bread celebration. Bashas' crusty bread is baked from scratch in a hands-on process that spans a full 24 hours. Ingredients are measured and mixed by hand, then allowed to sit for 30 minutes while the yeast starts to ferment. Then the dough is cut by hand and weighed to exact proportions for consistent sized loaves. The dough rests for another 30 minutes before entering the roller, a machine that stretches the dough into its familiar log-like shape. Loaves rest on trays for a night in the cooler, spend 40 minutes in the proofer, then steam bake for 23 minutes. After a brief cooling period, the loaves are hand-bagged and placed on Bashas' bakery shelves.[Image Credit: © Hans Braxmeier from PIxabay]

Renee Sexton , "Bashas' Offers Special Discounts On Fresh Crusty Bread", The Shelby Report, March 31, 2019, © The Shelby Report

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