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Arva Flour Mills Acquires Red River Cereal Brand From The J.M. Smucker Co.

July 19, 2022: 12:00 AM EST
Arva Flour Mills announced its acquisition of the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co. In 2011, the Red River Cereal recipe was slightly altered to include steel cut wheat and rye. Arva Flour Mills plans to revert back to the original recipe, which includes cracked wheat and rye for a creamier texture. The Mill is currently in the process of acquiring a hammer mill to crack the wheat, rye and flax ingredients for the updated recipe. Red River is now available at Arva Flour Mills’ onsite retail store and website, with plans to expand into retailers later this year. 
"Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co.", Business Wire, July 19, 2022, © Business Wire
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