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As Pandemic Loses Steam, Snack Innovation Will Shift Into High Gear

April 13, 2021: 12:00 AM EST
Demand for snacks that promise comfort, new experiences, and wellness will drive snacking innovation this year – after a year of lackluster new product activity – as the U.S. ambles toward herd immunity from COVID-19 and the reopening of economies. Research firm IRI Worldwide says 2021 promises to be a “blockbuster year” for snacking innovation after 2020 saw drastically fewer new products. Last year’s near overnight shift to staying at home and repeated lockdowns helped drive dollar sales of snacking up 79 percent. But products designed for on-the-go and smaller pack sizes saw sales fall slightly with units down one percent and volume down 0.3 percent among total core snacks compared to a five percent and 10 percent increase in total store units and volume respectively. As more people become vaccinated and economies reopen, sales of on-the-go items and smaller pack sizes will pick back up, along with new product launches.
Elizabeth Crawford , "‘Blockbuster year’ for snacking innovation on horizon after product launches slowed during pandemic", Food Navigator, April 13, 2021, © William Reed Business Media Ltd
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