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As The Recession Grinds On, Food Marketers Should Study These Consumer Trends

January 11, 2010: 01:42 AM EST
With more penny-pinching U.S. consumers cooking and eating at home – 67 percent of Americans did so in the year ending February 2009 – food marketers who focus on more sophisticated home food preparation should be big winners, according to this exhaustive Food Technology overview of industry trends. Look for increased demand for restaurant-style convenience foods, flavored basic meal ingredients, and upscale home-entertaining food options (28 percent of shoppers entertain regularly at home). Consumers who want to “live vicariously” through their food will continue to make gourmet and ethnic foods – Spanish, Hawaiian, Tex-Mex, Greek, Caribbean, and Mediterranean – vital elements of their daily menus. The article also notes that although consumers are more aware of how important food is to their health, they aren’t necessarily going to pay top dollar for it.
A. Elizabeth Sloan, "State of the Industry Report: What, Where and When America Eats", Food Technology, January 11, 2010, via Food Technology, © Institute of Food Technologists
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