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Asian Families Want Better, Healthier Snacks For Their Children

January 10, 2022: 12:00 AM EST
As Asia emerges from the COVID-19 pandemic, several food and beverage industry trends are also appearing. One is for healthier products targeted at children. Monic Meldrum, the CEO of the Whole Kids organic snacks brand in Australia, says sales have been strong in its home market and New Zealand, with good growth in Woolworths and Coles, and it has expanded into Aldi. Meldrum says this shows that families want better, healthier, convenience options for their kids, and she is pushing the brand into other Asian markets, including South Korea, Malaysia and Singapore. 
Pearly Neo, "Where’s hot? Three emerging categories to watch for food industry growth in 2022", Food Navigator Asia, January 10, 2022, © William Reed Business Media Ltd
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