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Australian Exporters Hope To Exploit U.S. Love Of Grass-Fed Beef

August 9, 2018: 12:00 AM EST
Australian grass-fed beef exporters see a niche market in the U.S. as American producers face mounting beef, pork, and poultry supplies that could soon export suppress prices. The demand for chilled grass-fed beef is being driven by Millennials looking for “all natural” protein supplies. Since 2012, Australia’s grass-fed beef trade with the U.S. has increased 100 percent, and now represents 25 percent of total volume shipped there, the second largest beef market after Japan. The grass-fed, HGP-free, antibiotic-free product range is a fast-growing,albeit competitive, niche in the U.S. The sale of meat with natural claims has a CAGR of four percent, while meat labeled hormone- and antibiotic-free is growing at nine percent. [Image Credit: © redjar – jared benedict | Wikimedia Commons]
Shan Goodwin, "Mounting US protein supply drives home need for niche ", Stock and Land, August 09, 2018, © Fairfax Media
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