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Austrian RTD Meal Replacement Company Goes Head-To-Head With Soylent In U.S.

October 4, 2018: 12:00 AM EST
Austrian RTD meal replacement beverage Saturo has launched in the U.S. where the main competitor is Soylent. The company says it is introducing two of its most popular flavors to the American market, , chocolate and vanilla in 330 ml bottles (330 calories per bottle) available as a package of eight on Amazon. Each bottle contains 26 vitamins and minerals, fatty acids, carbohydrates, fiber, and protein. Saturo is entering the competitive market hoping to define themselves by flavors, taste, and being non-GMO. They are targeted at individuals with busy schedules, such as office workers, sports enthusiasts, students or gamers. As the U.S. customer base expands, the company says it will introduce more of its products to the U.S. market.
"European Meal Replacement Brand Saturo Launches in U.S.", BevNET.com, October 04, 2018, © BevNET.com
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