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Awakened Foods Gets Cash Injection To Fund Marketing Of New Products

August 16, 2021: 12:00 AM EST
The Colorado-based holding company created this year through the merger of Ka-Pop Snacks (sorghum-based) and Bubba’s Fine Foods (paleo and keto) said it has received “a significant investment” from Clover Vitality, an Evanston, Ill.-based venture capital and growth equity firm focused on emerging food and beverage companies. Awakened Foods’ portfolio companies also include Awakened Food Crafters, a co-manufacturer and private-label business. The company is not disclosing the investment amount or whether Clover had taken a stake in the business, but says it represents “meaningful progress toward our total raise amount.”  The funds will be used to support marketing campaigns and to fuel more 20 new products that have, or will launch, this year.
Simon Harvey, "Ka-Pop, Bubba s snacks owner Awakened Foods backed by investor", just-food global news, August 16, 2021, © just-food.com
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