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Bai Founder Ben Weiss Was Way Ahead Of The Curve On Low-Sugar Drinks

July 12, 2017: 12:00 AM EST
Bai Brands founder Ben Weiss noticed seven years ago that shoppers were carefully examining beverage labels to determine sugar content. “This is the issue that has fueled our growth,” he said in an interview. The company, which was sold to Dr Pepper Snapple Group for $1.8 billion, spent five years handing out samples of Bai, made from normally-discarded coffeefruit, explaining that Bai has only five calories and one gram of sugar. It was a unique claim in the beverage industry at the time -- the beverage caught on and took off when the company signed a distribution deal with Dr Pepper Snapple. [ Image credit: © Bai Brands  ]
Will Yakowicz, "How This Founder Built a $1.7 Billion Business Around a Product That's Normally Thrown in the Trash", Inc.com, July 12, 2017, © Sycamore Media Holdings Pte
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