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Baristas Coffee Enters Functional Beverage Market

August 30, 2018: 12:00 AM EST
Kenmore, Wash.-based Baristas Coffee Company introduced what it calls a “boutique coffee product,” Baristas White Coffee, on Amazon and has begun product and distribution channel development for its expanded line of alternative and functional coffee SKUs. The products contain vitamins, minerals, nutraceuticals, and other additives that are legal in the state where they are distributed. The coffees are targeted at health-conscious consumers, especially Millennials, looking for nutrients such as vitamins, protein, extended energy, and probiotics along with functionality that addresses joint health, heart health, memory support, and diabetes. CEO Barry Henthorn said coffee is “a perfect daily vehicle for the delivery of a variety of healthy supplements, herbs, and vitamins.” Baristas White Coffee single-serve cups are compatible with the Keurig 2.0 brewing system.
"Baristas Coffee Expands Into the Alternative and Functional Beverage Market, Expands Distribution", Globe Newswire, August 30, 2018, © GlobeNewswire, Inc.
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