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Barnana Upcycles Unsellable Brazilian Bananas Into A Profitable Snack

May 13, 2021: 12:00 AM EST
Founded by a former professional triathlete from Brazil who wasn’t happy with the available sport snacks, the San Diego-based snack company makes its products with bananas and plantains that can't be exported internationally to supermarkets because of size or ripeness. Caue Suplicy, 42, launched Barnana in 2012 after a trip to Brazil when he noticed that local banana farmers were tossing up to 20 percent of their stock. The initial upcycles products were sold in airports, at convenience stores, at LinkedIn, Google, and Facebook offices – “all disappeared overnight.” The company’s dehydrated plantain and banana snacks – tortilla chips, plantain chips, banana bites, etc. – are available in a variety of flavors online and at supermarkets across the U.S.
Mary Yang, "The Inspiration for This Snack Company? A 'Massive Secret' From This Triathlete's Brazilian Childhood", Inc.com, May 13, 2021, © MANSUETO VENTURES
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