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B&B Cereal Launches Breakfast Cereal Bar

June 21, 2021: 12:00 AM EST
The Black-owned cereal company’s “first of its kind HipHop cereal breakfast bar” was created to meet the needs of the 300 million children worldwide who depend on schools for at least one of their meals. B. Brock, and his son Shameek Brock, saw an opportunity to infuse what they called “a much-needed breath of fresh air to the cereal industry” by offering a free, nutritious, convenient breakfast bar to poor families. The launch campaign pledges to donate one B/Brocks Cereal Bar to a child in need for every bar sold on the B&B Cereal website. The B/Rocks Breakfast Cereal Bar will be available in November.
"Father and son launch black-owned B&B Cereal Company to feed millions of hungry children", WBOC, June 21, 2021, © WBOC
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