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Bear Reformulates Non-HFSS Alphabites Cereal To Improve Taste

August 12, 2022: 12:00 AM EST
Fruit snacking brand Bear has reformulated its non-HFSS Alphabites cereal to improve its taste. The reformulation also comes with new look packaging that better aligns with its other ranges. Reformulations of the original flavors – Multigrain and Cocoa – will be available in Sainsbury’s, Waitrose, and Ocado by the 15th of August. 
Niamh Leonard-Bedwell, "Bear relaunches non-HFSS Alphabites cereal duo to improve taste", thegrocer.co.uk, August 12, 2022, © William Reed Ltd
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