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Belgian Baking Company Buys Stake In Good Crisp Company

December 17, 2021: 12:00 AM EST
The Boulder, Colo.-based better-for-you snacks startup, has sold a minority stake to Belgium’s Lotus Bakeries as part of a Series A funding round. Lotus, which makes waffles, biscuits, and snacks, invested in the business via its venture capital arm FF2032. The financing round included a returning investment from San Francisco-based VC firm CircleUp Capital Partners. Good Crisp, founded originally in Australia in 2015 and moved to the U.S. two years later, produces gluten- and allergen-free, clean-label potato chips without any artificial flavors; it recently added cheese balls to its portfolio. The products can be found in Walmart, Whole Foods Market, Kroger, and Wegmans.
Simon Harvey, "U.S. start-up Good Crisp attracts Lotus Bakeries minority interest", just-food global news, December 17, 2021, © Verdict Media Limited
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