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Belgium’s Lotus Bakeries Invests In British Corn Snack Company

August 17, 2020: 12:00 AM EST
Belgian biscuit company Lotus Bakeries’ corporate venture fund FF2032 has invested in London, U.K.-based Love Brands, taking a minority stake in the maker of a crunchy corn snack under the Love Corn brand. The company plans to use the cash injection to beef up marketing and hire staff. The money will also be used to grow working capital. Love Brands corn snacks are gluten-free, non-GMO, and available in four flavors. A major emphasis this year and in 2021 will be expansion of distribution and growth in the U.S. and the U.K. The Lotus FF2032 venture fund invests in food and drinks businesses offering “innovative products, technologies or market approaches,” with a specific focus on the healthy snacking category.[Image Credit: © LOVE CORN]
Antonia Garrett Peel, "Lotus Bakeries’ venture fund invests in Love Brands", FoodBev Media Ltd , August 17, 2020, © FoodBev Media
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