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Better-For-You Benefits Feature Strongly In Snacking Trends

October 11, 2023: 12:00 AM EST
Several trends relating to the snacks category include better-for-you insights. Consumers are increasingly looking for snacks that are consistent with healthier lifestyles. A survey conducted by  McKinsey in the US and Europe found that about half see eating healthily as a priority. Demand for  low-calorie snacks are “skyrocketing” and, as lifestyles change, consumers are increasingly looking for “nutrient-dense, healthful, and purposeful snacking, with the need for emotionally rewarding and indulgent snacks”. With intermittent fasting and grazing becoming popular, people are changing how they eat, with some replacing the “three-course meal” with healthy snacks. The COVID-19 pandemic has led to more flexible eating. Consumers are also interested in snacks that can promote mental wellbeing and resilience, including mood, cognitive function, concentration and attention span.
FHA-Food & Beverage, "Top 6 Trends in the Snack Industry 2023", 4Hoteliers, October 11, 2023, © 4Hoteliers
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