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“Beverages For Life” Strategy Is Inspiration For Coca-Cola’s Latest Reorganization

August 28, 2020: 12:00 AM EST
The Atlanta-based company’s newest reorganization helps implement the strategy of ensuring there’s a Coca-Cola beverage for consumers at every life stage and for every occasion. The reorganization – which affects operations, beverage categories, and services – will drive growth by balancing the “power of scale” with deep local marketing information. Nine new tightly-interconnected operating units will replace the current 17, offering more consistency in structure, less resource duplication, and faster scaling of new products. The company has settled on five global categories that show the strongest consumer opportunities: Coca-Cola; sparkling flavors; hydration, sports, coffee, and tea; nutrition, juice, milk, and plant; and a catch-all “emerging categories.” The company expects that the reorganization will require layoffs globally, but it has initiated a “voluntary separation program” offering employees a separation package. The severance programs could cost as much as $55 million, the company said.[Image Credit: © The Coca-Cola Company]
"The Coca-Cola Company Announces Strategic Steps to Reorganize its Business for Future Growth", Coca-Cola , August 28, 2020, © The Coca-Cola Company
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