We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

BFY Cereal Start-Up Focuses Heavily On Brick-And-Mortar Retail

May 23, 2021: 12:00 AM EST
Like every food and beverage maker over the past 14 months, Three Wishes breakfast cereal faced daunting marketing challenges brought on by the pandemic. But the developer of the product, a mom picky about the diet of her young child, stuck to her guns, mostly steering clear of ecommerce and direct-to-consumer. The company doubled down on brick-and-mortar retail grocers and saw a huge payoff. Three Wishes says it went "from zero to multi-millions in sales" in the last year thanks to national retail accounts like Sprouts, Whole Foods Market, and Wegmans. The brand plans to have its cereal on the shelves of as many as 2,000 stores by the end of 2021.  A serving of Three Wishes cold cereal contains eight grams of plant-based, vegan protein, making it a grain-free, nutrient-dense, clean ingredient cereal – in cinnamon, honey, unsweetened, cocoa, fruity, and frosted flavors – that tastes good to kids and adults. 
Rachel King, "The next wave of cereal is here", Fortune.com, May 23, 2021, © Fortune Media IP Limited
Domains
FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Bakery & Cereals
Geographies
Worldwide
North America
United States of America
Categories
Business News
Companies
Companies, Organizations
Products & Brands
Developed by Yuri Ingultsov Software Lab.