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BFY Cereal Start-Up Focuses Heavily On Brick-And-Mortar Retail

May 23, 2021: 12:00 AM EST
Like every food and beverage maker over the past 14 months, Three Wishes breakfast cereal faced daunting marketing challenges brought on by the pandemic. But the developer of the product, a mom picky about the diet of her young child, stuck to her guns, mostly steering clear of ecommerce and direct-to-consumer. The company doubled down on brick-and-mortar retail grocers and saw a huge payoff. Three Wishes says it went "from zero to multi-millions in sales" in the last year thanks to national retail accounts like Sprouts, Whole Foods Market, and Wegmans. The brand plans to have its cereal on the shelves of as many as 2,000 stores by the end of 2021.  A serving of Three Wishes cold cereal contains eight grams of plant-based, vegan protein, making it a grain-free, nutrient-dense, clean ingredient cereal – in cinnamon, honey, unsweetened, cocoa, fruity, and frosted flavors – that tastes good to kids and adults. 
Rachel King, "The next wave of cereal is here", Fortune.com, May 23, 2021, © Fortune Media IP Limited
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