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BFY Food Companies Complain About HFSS Restrictions Delay In Letter To PM

May 18, 2022: 12:00 AM EST
Dozens of better-for-you food brands and investors have written a letter to the U.K. Prime Minister, Boris Johnson, to protest the Government’s delay on HFSS promotions. The letter stresses these delays will ‘punish’ BFY food companies for selling non-HFSS products and ‘undermine’ their innovation. BFY food companies also expressed concern that the delay will worsen the obesity crisis and enable large food corporations to continue to profit off the promotion of unhealthy foods. However, other industry groups including the Food and Drink Federation have welcomed the delay as it gives the industry more time to prepare. 
Ian Quinn, "HFSS restrictions delay: challenger brands write to PM in protest", thegrocer.co.uk, May 18, 2022, © William Reed Ltd
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