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Big Food Continues To Invest In Successful Avant Garde Startups

January 18, 2017: 12:00 AM EST
The venture capital unit of General Mills led a $6 million Series D financing round that was closed by plant-based snack startup Rhythm Superfoods. 301 Inc. participated with other venture capital firms in an earlier funding round that raised $3 million. Rhythm, which makes nutrient-dense kale, beet, and broccoli chips, is benefiting from a trend among big food companies to set up venture capital units to invest in young companies that have succeeded in cultivating new food trends. 301 Inc. has also invested in plant-based food maker Beyond Meat; nut, milk, cheese, and yogurt seller Kite Hill; and cottage cheese maker Good Culture. [ Image credit: ©  Rhythm Superfoods ]
John Kell, "General Mills Boosts Investment in Kale Chip Startup", Fortune, January 18, 2017, © Time Inc.
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