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Bimbo Bakeries Says Downsized Households Deserve A Downsized Loaf Of Bread

June 28, 2019: 12:00 AM EST


The Arnold, Brownberry and Oroweat bread brands of Bimbo Bakeries USA have single-person household in minds with their new Simply Small 10-slice bags. The idea is to provide just the right ammoungt of bread needed by smaller households while avoiding food waste. The single-person household is no small demographic: twenty-eight percent of U.S. households fit the category. And they often skip buying bread because they just don’t eat a regular loaf. Simply Small is available in Honey Oat and White with Whole Milk varieties under all three labels. They have no artificial preservatives, colors or flavors, no high fructose corn syrup, and no trans fat. Simply Small breads are available at major retailers on the East and West Coasts at about $2.49 a package.[Image Credit: © Bimbo Bakeries USA, Inc.]
"Bimbo Bakeries Bread Brands Launch Loaf For Single-Person Households", The Shelby Report, June 28, 2019, © The Shelby Report
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