Bimbo Selfies Contest Ties Its Bread Brands To Anti-Hunger Campaign

Bimbo Bakeries USA has launched a selfies-based contest to promote several of its bread brands while providing “nutritious meals to kids who need it most.” Through March 31, participants who submit selfies on Instagram showing their love of sandwiches and bread (viz., Arnold, Brownberry or Oroweat bread) will be entered in a contest. Three #BreadSelfieChallenge winners will be selected to receive a $10,000 grand prize, each representing one of the Bimbo bread brands. Winners will be announced on April 24, 2018. In addition, for each selfie submitted, the brands will donate enough to the No Kid Hungry program to provide 20 meals, up to 150,000 meals in total to needy children. [Image Credit: © Bimbo Bakeries]