Bisleri Unveils Ad Campaign For Sparkling Mango Drink

Indian beverage company Bisleri International has launched a nationwide multimedia advertising campaign to promote the sparkling mango drink Fonzo, especially among younger consumers looking for more healthful beverages. Ads will be shown on Indian Premier League cricket TV broadcasts and on social media, supported by outdoor and radio ads. According to the company, mango is “the favorite fruit and flavor of most Indians,” so the launch of a fizzy mango drink will “grab consumer interest.”