BitesWeLove Launches Pea-Based Snacks Into Sainsbury’s

June 11, 2021: 12:00 AM EST

The six-year-old Dutch (Amsterdam) snack brand’s three healthy Crunchy Peas snacks are being introduced into Sainsbury's through the retailer's Future Brands initiative. The vegan, high-fiber, low-fat Sea Salt & Black Pepper, Smoked Paprika, and Sour Cream & Jalapeño variants ($3.16/100g) are now available in 70 stores on an initial four-month trial. The move into the U.K. market represents a major opportunity, the company says: "We wanted to launch in the U.K. since we started, it was our dream to do so," said co-director Liesbeth Gouwens. A number of established snacking brands are relaunching healthier versions of their products in a bid to escape the pending U.K. HFSS clampdowns. Eat Real, for example, is reformulating its Sea Salt and Tomato & Basil Hummus Chips, reducing their salt content by more than 50 percent.

Niamh Leonard-Bedwell, "BitesWeLove launches Crunchy Peas snack trio into Sainsbury's Future Brands", thegrocer.co.uk, June 11, 2021, © William Reed Business Media Ltd

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BitesWeLove Launches Pea-Based Snacks Into Sainsbury’s

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