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Blockchain Technology May Deliver Believability In Food Labeling

January 8, 2019: 12:00 AM EST
Food businesses use a lot of marketing and packaging gimmicks to convince consumers to buy their products. A large majority of Americans say they’ve felt tricked by the gimmickry. So how to build faith in food?  One solution would be to adopt a blockchain-based system that would provide a more accurate and trustworthy version of product labels, especially when it comes to claims about organic or non-GMO. Blockchain technology increases transparency and accountability in food supply chains and sets industry-wide standards. Manufacturers and wholesalers are already using it to track food. In the U.S., Walmart is working with IBM to streamline and improve its food safety system. European retail giant Carrefour is tracking chicken, eggs, and tomatoes from farms to grocery store shelves, and plans to expand that system to all their fresh products.[Image Credit: © felixioncool from Pixabay]
Samantha Radocchia, "Know What's GMO: Why Blockchain Will Build Faith In Food Labels", Forbes, January 08, 2019, © Forbes Media LLC
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