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Bobo’s Chooses Artists To Create Packaging For New “Pride Bar” Promotion

May 25, 2021: 12:00 AM EST
The Colorado-based snack brand has partnered with three artists from the LGBTQ+ community to design the limited-edition packaging of the brand's third annual Pride Bar, a version of the company’s Lemon Poppyseed Oat Bar. The artists were chosen “for their unique and inspired artistic styles” to deliver their own expression of Pride for the LGBTQ+ community. Each of the artists' designs will be featured on the Bobo's Pride version of the snack bar and will include a personal statement from each artist on what pride means to them. Bobo's is donating 100 percent of profits from sales to national partner PFLAG National. The bar will be available through 2021 and will help provide support and materials to LGBTQ+ individuals and families, according to the company.
"Bobo's Launches Its Limited-Edition LGBTQ+ Artist Series Pride Bars", PR Newswire, May 25, 2021, © Cision US Inc
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