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Booming Healthful Snack Industry Is Roiling With Innovation, Acquisition Fever

March 15, 2018: 12:00 AM EST
American consumers – Millennials especially – love healthful snacks. Ninety percent admit to snacking multiple times a day, a fact that underpins the burgeoning growth of the sector to more than $100 billion a year. Lots of healthful snack start-ups have entered the industry, and some have already gotten successful enough to attract the interest of larger players, like Snyder's-Lance, Kellogg Company, Mondelez International, and Conagra Brands. There have been several acquisitions (viz., Kellogg’s purchase of healthful snack producer "RX Bar" brand). In the coming years, according to Mintel market research, a major trend will be "functional nighttime snacks." Companies offering this category of snacks could be prime acquisition targets of the big players. Microcapspeculators.com offers thumbnail sketches of recent events involving those players..[Image Credit: © RXBAR]
"Healthy Snacking Companies that are Poised for a Bigger Piece of the Pie", News release, Microcap Speculators, March 15, 2018, © Microcap Speculators
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