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Brand Finance Says Coca-Cola Knocks Disney Out Of Top Spot

January 29, 2021: 12:00 AM EST
The London-based consumer brand evaluation company ranks Coca-Cola as the strongest brand in the U.S., despite a drop in value, because of its marketing investment, customer familiarity, staff satisfaction, and corporate reputation. Coca-Cola scored 91.7 out of 100 on a brand strength index score, though its brand value decreased 13 percent to $33.2 billion. The beverage giant toppled Disney from the top spot – it fell to fourth – after its brand value decreased nine percent to $51.2 billion. PepsiCo, whose brand strength index score was 88.4. was ninth in the U.S. as its brand value dipped three percent to $18.4 billion. 
Jeff Gelski , "Coca-Cola gains top brand ranking in United States", Food Business News, January 29, 2021, © SOSLAND PUBLISHING COMPANY
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