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BRAVE Launches Super Hoops Made From Peas & Chickpeas

August 22, 2022: 12:00 AM EST
European cereal brand BRAVE has introduced its new non-HFSS, grain-free, and sugar-free Super Hoops. BRAVE claims Super Hoops is the first cereal in Europe to be made from peas and chickpeas, with up to four times more protein than other leading cereal brands. The company also markets the cereal as a more sustainable alternative to grain-based cereal, due to its biodiverse, pulse-based formula. BRAVE’s Super Hoops launch is backed by Döhler Ventures and other industry leaders including Kerry Foods, Tesco and Lion Capital.
Oliver Morrison , "NPD Trend Tracker: From cereal made of peas and chickpeas to new ‘social softs’ drinks category", Food Navigator, August 22, 2022, © William Reed Ltd
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