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February 2, 2022: 12:00 AM EST
Indian company BRB Chips is debuting BRB Popcorn Chips for snacking at home and away, including in cinemas. The range has four flavors - Golden Butter, Salted Caramel, Salsa and Cheese & Olive – and can be purchased on the company's website and at Amazon, as well as offline and online at the 24x7 convenience platform, The New Shop. Co-founder and CEO, Anuj Krishan, said “popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market.” The Popcorn Chips are healthier than traditional chips and are made using European popping technology rather than frying or baking. They are gluten-free, cholesterol- and trans-fat-free, and contain no preservatives or artificial flavors. BRB plans to invest around US$2 million in the coming months on marketing, additional capacity, and expanding distribution. The new product adds to the brand’s Popped Potato Chips, which is aimed at the country’s Gen-Z demographic that is transitioning from traditional and ethnic snacks.
"BRB Chips Unveils New Snacking Product 'BRB Popcorn Chips'", Indian Retailer , February 02, 2022, © Franchise India Holdings Ltd
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