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Breakfast Cereals U.K. Unveils Five-Point Plan Promoting Cereals

October 28, 2020: 12:00 AM EST
The trade organization representing the British breakfast cereals industry, whose members include Kellogg’s and Weetabix, has launched a “roadmap manifesto ‘Wake Up to Breakfast Cereal – A five-point plan’.” Noting that 90 percent of the U.K. population does not eat the government’s recommended amount of daily fiber – about 30 grams – the group says breakfast cereals are a “strategically important food” that accounts for significant quantities of fiber and micronutrient consumption. BCUK members also include Cereal Partners Worldwide U.K. (Nestlé Breakfast Cereals), Jordans Dorset Ryvita, and Mornflake.[Image Credit: © Aline Ponce from Pixabay]
Michelle Perrett, "Breakfast cereal manufacturers commit to positive health", FoodManufacture.co.uk, October 28, 2020, © William Reed Business Media Ltd
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