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Brewer, Snack Maker Launch “Better Together” Ad Campaign

June 3, 2021: 12:00 AM EST
Pennsylvania-based Tröegs Independent Brewing and Unique Snacks have partnered to create a “Better Together” fall campaign that pairs craft beers with signature pretzels. The selected pairings offer consumers “a celebration of local grains and distinctive flavors” that commemorate Pennsylvania’s agricultural history. The two companies worked together tasting numerous combinations of beer and snacks to identify the best pairings. (e.g., Lucky Holler Hazy IPA with Sourdough Craft Beer Pretzel Rings). Better Together will be available in states that allow for food and alcohol promotions in the Northeast, Midwest and South regions of the U.S. and will run from August 30 through October 31. The pairings, including a couple of unexpected twists, are:
"Tröegs Independent Brewing and Unique Snacks Announce Better Together Fall Campaign", Brewbound, June 03, 2021, © BevNET.com®, Inc.
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