British Beverage Firm Debuts Functional Collagen-Infused Water

U.K. beverage company Protein Water’s new line of protein-rich collagen water is designed to meet growing consumer demand for collagen and its purported benefits for hair, nail, and skin health. The company says the new line dovetails neatly with the "athleisure beauty and glowing skin" trend of 2018. Each $3.20 50 cl bottle in the skin maintenance range, available in Apple & Strawberry and Purple Grape flavors, contains 10 grams of collagen blended with water but no added sugar. The makers of a collagen-infused gin (Collagin) were warned last year by an alcoholic beverage trade organization last year about its claims that their product had therapeutic qualities or could help with a consumer's appearance.