British Business Accelerator Picks Seven Healthy Snack Brands Targeting Obesity

October 21, 2020: 12:00 AM EST

The Good Food Fund, a London-based business accelerator, has picked seven snack start-ups it believes can help tackle the U.K.’s childhood obesity problem. The £1.8 million ($2.3 million) venture fund that backs healthier food and drinks brand was launched in March by the U.K. food and drink accelerator Mission Venture. Selected start-ups get intensive support, including help establishing new manufacturing partners, advice on reduction of costs and RSP, retailer partnerships, and increased distribution, among other aids. The seven brands are: Insane Grain (puffed snacks made with sorghum); JimJams (chocolate spreads made with 83 percent less sugar); Lexi’s Treats (low-calorie snacks made from puffed rice and marshmallows); Naturelly (jelly pots with inulin fiber from chicory root); Nombots (wholegrain lentil puffs for kids); Rootles (light and crispy biscuit covered in Belgian chocolate and made with carrot and sweet potato); and Snackzilla (fiber-rich, low-sugar oat cookies).

Oliver Morrison, "Meet the 7 brands promising to disrupt the healthy snacking space", FoodNavigator.com, October 21, 2020, © William Reed Business Media Ltd

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