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British Company Boundless Raises Cash, Launches Sorghum Snacks

August 17, 2021: 12:00 AM EST
The four-year-old U.K.-based “activated” snacking brand raised $1.4 million from angel investors and others to expand its healthy snacks business, which includes a range of high-protein, gluten-free nut and seed mixes. The company’s FAB (flood, activate, bake) method involves soaking the nuts and seeds in salt water to kick-start germination before “activating” them by drawing out hard-to-digest phytic acid. The products are then baked at a low temperature. This month the company will debut two new snacks made from sprouted sorghum. The new funding will be spent primarily on overseas marketing, working on in-store sampling and virtual trade shows, and social media campaigns.
Niamh Leonard-Bedwell, "Boundless adds Activated Chips duo to bagged snacks offering", The Grocer, August 17, 2021, © William Reed Business Media Ltd
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