We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

British Meal Powder Import Claims U.S. Market Success

June 21, 2018: 12:00 AM EST

A British company whose mission three years ago was to create a “nutritionally complete, convenient, affordable food” with minimum environmental impact, says its plant-based powdered meals are succeeding in the U.S. because they are clean label, healthful, and help eliminate food waste and hunger. Huel claims to have sold more than 17 million meals – $10 million in sales – since its debut here last summer. The company says its product is not a supplement like other powders, but a complete food that contains all the proteins, carbs and fats needed in addition to 100 percent of the FDA's "Daily Values" of all 27 essential vitamins and minerals. Huel blends oats, pea protein, flaxseed, brown rice protein, medium-chain triglycerides (MCTs) from coconut, and other ingredients. The powder sells for $66 for two bags (28 meals total, 14 per bag, only $2.36/meal). [Image Credit: © Huel]

"New Category of Food Cleans Up American Diets", PR Newswire, June 21, 2018, © PR Newswire Association LLC
Market Segments
Market News
Fruit & Vegetables
Functional Foods
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.