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British Snack Maker Sold To Irish Food Company

December 24, 2020: 12:00 AM EST
Ireland’s Valeo Foods Group, owner of the Kettle chips, Jacob's biscuits, and Rowse honey brands, has acquired the Gateshead, U.K.-based snack manufacturer It’s All Good, which employs 265 people. The company, which makes pita chips and tortilla snacks, was backed by Newcastle private equity group NVM. The deal, which takes Valeo's annual sales above the €1 billion ($1.2 billion) mark, will see It’s All Good’s workers transfer to Valeo's snacking business. Since its founding in 2010, Valeo Foods has expanded rapidly, now selling food in more than 100 countries. The deal marks the exit of NVM, which backed former Union Snacks managing director Calum Ryder, who launched It’s All Good with two partners. 
Graeme Whitfield, "Snacks firm bought out by food giant Valeo", Business Live (U.K.), December 24, 2020, © a Reach plc subsidiary
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