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Bruized Turns Imperfect Produce Into Snacks, Other Food Items

April 20, 2021: 12:00 AM EST
The Canadian start-up’s dual mission is to reduce food waste while producing healthy snacks and other food items. Monique Chan, who witnessed food waste while working in restaurants and at farmers markets, launched Bruized to inform people about food waste and sell food items made from upcycled, imperfect produce. The top seller is a dehydrated granola made from carrot, beet, and pear juice pulp sourced at a juice bar. The pulp would be thrown away, but it’s still rife with fiber and other nutrients. The “pulp crunch” is sweetened with ripe bananas sourced from a local shop when they start to get spotty. Dehydrated “second grade” apples from a local farm round out the flavors.
Kelsey Adams, "Toronto start-up Bruized turns food scraps into delicious snacks", Now Toronto, April 20, 2021, © NOW Central Communications Inc.
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