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Burts Snacks Partners With British Outdoors-Focused Charity

June 9, 2021: 12:00 AM EST
The U.K.-based independent snacking company has formed a two-year promotional partnership with the Royal National Lifeboat Institution (RNLI), a charity synonymous with the outdoors that is particularly active in the South West of England. Burts will place RNLI branding on its Sea Salt and Sea Salt & Malt Vinegar 150 g and 40 g crisp packs. The new packaging will feature the charity’s key Float To Live lifesaving messaging and a QR code that points to a new RNLI section of the Burts website where they can place a charitable donation. Initially, the packs will be available in hundreds of stores nationwide, including ASDA, Costa Coffee, Morrisons, and Tesco, as wells as RNLI shops from July.
Fiona Briggs, "Burts Snacks announces two-year partnership with RNLI", RetailTimes.co.uk, June 09, 2021, © RetailTimes.co.uk
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