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Byron Bay Brands Launch Functional, Carbon-Neutral Cereals

October 22, 2020: 12:00 AM EST
Three of the Australian company’s brands have collaborated to launch nutrient-dense, carbon-neutral cereals formulated from functional ingredients supporting personal and planetary health. The “We, the many” environmental movement was created by the Brook family from Brookfarm and Cape Byron Distillery; and Brad Rogers and Jamie Cook, two of the co-founders of Stone & Wood, all of whom wanted to create “a movement where climate change is a key business driver rather than an afterthought.” We, the many* will commit 50 percent of profits to climate-change action projects, including regenerative agriculture, wind and solar farms, recycling technology and forest regeneration. We, the many’s full range of cereals is scheduled to launch next month.
Tong Van, "Byron Bay brands join forces to create carbon-neutral cereal range", Inside FMCG, October 22, 2020, © InsideFMCG
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