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Calbee Launches Vegetable-Based Snacks In U.K.

September 9, 2021: 12:00 AM EST
The Japanese-owned snack manufacturer’s new range of veg and pulse-based snacks taps into the growing consumer preference for plant-based products and the continued growth in holistic health and wellness. Non-GMO Project Certified Harvest Snaps, available in nine flavors, including Caesar, habanero, and mango chile lime, in 28-gram 130-calorie packs, are made from peas, lentils and black beans. The branding rolled out across multiple flavors and pack formats, as well as campaign creative, sales collateral and POS.
Stephen Chapman, "Snaps snacks launch with Fun", Prolific North, September 09, 2021, © Prolific North
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