We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Calbee Looks To Leverage Its Core Harvest Snaps Brand And Its Japan-Inspired Products

August 17, 2023: 12:00 AM EST
Snack brand Calbee is focusing its strategy on driving sales for its core Harvest Snaps brand with US consumers at the same time as developing its Japanese snack options in the US. It has partnered with Walmart for a new Harvest Snaps variant, Hot & Spicy, in an exclusive 90-day deal before it launches more widely at the start of the Fall. Reports suggest the initial limited launch has been successful. The company also sees opportunities to grow its Japanese brands as consumers look for globally-inspired options. Calbee attended the anime convention Anime Expo where it showcased its Asian snacks portfolio. 
Ryan Daily , "Calbee launches Harvest Snaps flavor with Walmart, focuses on growing Japanese snack brands in US", FoodNavigator USA, August 17, 2023, © William Reed Ltd
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
New Products
Savory Snacks
Geographies
Worldwide
North America
United States of America
Categories
Business News
Companies
Companies, Organizations
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.