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Calbee Looks To Leverage Its Core Harvest Snaps Brand And Its Japan-Inspired Products

August 17, 2023: 12:00 AM EST
Snack brand Calbee is focusing its strategy on driving sales for its core Harvest Snaps brand with US consumers at the same time as developing its Japanese snack options in the US. It has partnered with Walmart for a new Harvest Snaps variant, Hot & Spicy, in an exclusive 90-day deal before it launches more widely at the start of the Fall. Reports suggest the initial limited launch has been successful. The company also sees opportunities to grow its Japanese brands as consumers look for globally-inspired options. Calbee attended the anime convention Anime Expo where it showcased its Asian snacks portfolio. 
Ryan Daily , "Calbee launches Harvest Snaps flavor with Walmart, focuses on growing Japanese snack brands in US", FoodNavigator USA, August 17, 2023, © William Reed Ltd
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