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Calbee U.K. Unveils Plant-Based Snack Range

August 4, 2021: 12:00 AM EST
The Yorkshire-based subsidiary of Japan’s Calbee Inc. is launching a range of non-HFSS vegetable and pulse snacks under its Harvest Snaps brand. The vegan and gluten-free baked snacks, positioned as "a healthy alternative to traditional fried crisps," come in Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs variants. They will be sold in Sainsbury's, Waitrose, and Ocado beginning in mid-September in sharing bags, multipacks of six, and single packs. Calbee said that the range falls below the proposed government HFSS restrictions, so the products can be merchandised in promotional display spaces after the new legislation comes into force in 2022.
Niamh Leonard-Bedwell, "Calbee launches veg & pulse snacks under Harvest Snaps brand", thegrocer.co.uk, August 04, 2021, © William Reed Business Media Ltd
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